A free booklet...

The headline states Reduce Belly Fat—the easy way! A completely free manual on how to lose ten pounds during the first two weeks. That is, ten pounds of fat, not water. Pounds that will not come back the moment you don't pay attention. Without cravings, endless exercises and boring treadmill. Just 7 minutes a day. And I include my easy weight loss recipes for delicious meals and snacks.

And yours completely free.

My good friend Johny B. Good, who used to be called Chubby and now is a sought after fashion model, has come up with this unique method after many years of trying and spending countless dollars of his own money on research. It is rally fabulous and it works. You must have seen him in Calvin Klein knickers...

Now why would he want to give his programme away, you will ask. Right? Well, it's my doing. He owed me one and I convinced him that by making this public he would not only do me a favour, but all the others who want to shed pounds, too.

You see, I have recently noticed that my weight is increasing and my waist expanding. So, before I'm called Tubby or Fatso, I decided to do something about it. And therefore, this programme: Reduce Belly Fat—the easy way!

Right, so now you know why my mate Johny parted with his programme for free. That leaves the question, why would I let you have the programme and my mouth-watering recipes for free?

We'll come to that shortly, but first I want to give you some important information on the digestive system and how and why fat accumulates around the waist (for men) and around the derrière—the nates if you don't speak French—and thighs for the opposite sex...

... and on and on it goes ...

Usually this type of presentation does not have a fast forward button, and to find out what the real purpose and cost is one has to suffer through, or never know.

Just pressing 'delete' is not the answer either as the sender will not find out, and probably there are enough 'yes, sign me up' responses to make this a viable endeavour.

And what will the search engines make of this blog... a free booklet...? Must be a spelling mistake.